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Search Engine Optimisation

Flicking through bulky directories to find local businesses is a thing of the past. Nowadays websites are more important in business promotion. Most people will simply pick up their mobile or open their laptop to search for products and services they require.

Let’s assume you have a brilliant domain name and have built an attractive looking site, all great, but you still have one major problem. How to make sure your website is easily found amongst thousands of competitors and the first result potential customers see? This is where Search Engine Optimisation (SEO) comes in handy.

What is SEO?

SEO is the process of improving the online visibility of a website on search engines like Google, Bing or Yahoo. This involves increasing the rank of your website in the search results, so that it appears higher when people search for keywords relating to your business.

A new study by Ignite Visibility shows that 47% of search engine result page (SERP) clicks go to the top 3 results, generally because people don’t want to scroll down. It is therefore vital your website ranks as close as possible to the top in order to have a higher chance of being visited via search results.

Graph showing Google click through rates by ranking position

Google click through rates in 2017 by ranking position.

Any successful online business presence should therefore take SEO very seriously. SEO should be viewed as an ongoing task, continually trying to maintain and improve your website’s rank against your competitors. You won’t often see results overnight but with time it can make a real difference to your business visibility.

What are the benefits of SEO?

There are plenty of benefits of a successful SEO strategy, which include some of the following:

  • Your business becomes more visible on major search engines.
  • More visitors visit your site.
  • Increased business exposure can lead to more sales and enquiries.
  • Improves your brand credibility and business reputation.
  • Targeted SEO is more likely to attract your key demographic and target market.

However if you fail to successfully incorporate SEO into your marketing strategy your competitors will most likely rank above you, resulting in less exposure, fewer new customers and slower business growth.

How can Listo Brands help?

Extensive experience working with websites of all sizes has allowed us to hone proven techniques capable of significantly improving search engine ranking positions. We aim to push your website as close as possible to the top of the results page and then help you keep it there. Our work is easily measurable, making progress easy to check and if you aren’t happy you can cancel at any time. However most of our clients have expressed their delight at how quickly we have been able to increase both traffic and sales enquiries to their websites.

We offer an entire range of personalised SEO services, which start with an initial audit through to advanced research and continual ongoing optimisation to maintain your sites position.

We’ll develop custom strategies suited to your business objectives and budget to help you reach your goals. This will involve finding the best keywords to attract your target audience. The following are just some of the SEO services we can provide as part of your campaigns:

  • Full site audit
  • Content Marketing
  • Link-Building
  • Link Disavowing
  • Blogging
  • Copywriting
  • Competitor and Marketing Analysis
  • Social Media Optimisation
  • Detailed SEO Reporting

Interested to find out how we can push your website up the search engine rankings and above your competition? Contact us today on 01304 899 411 or via our Contact form.